You do not know the full cost of acquiring a customer
You invest in advertising and sales effort, but struggle to connect that investment to customers, sales or contracts.
Alexander J. MedinaBook 15 minBook your 15-minute growth review
Fractional CGO · Growth Strategy · U.S. & Canada
Commercial growth for businesses serving English- and Spanish-speaking markets.
I help businesses connect strategy, marketing, sales and data to improve customer acquisition and conversion—with CRM, automation and applied AI supporting execution.
Fractional CGO · Growth Strategy · CRM & Marketing Automation · Applied AI
Based in Montreal, working with businesses across the U.S. and Canada.
Book your 15-minute growth reviewAn initial conversation to understand your operation, identify potential obstacles and define the next step.
01 · The problem I help solve
You invest in growth. What is holding back results?
Prospects arrive, but do not move forward
Interest is lost during follow-up. You need to understand whether the obstacle is acquisition, your offer or your sales process.
What used to work no longer scales
Growth relies too heavily on individual effort. Your next stage needs processes, information and shared priorities.
Advertising is one part of the system. The diagnostic helps identify where to intervene.
Proprietary framework
The Growth Engine Diagnostic Wheel
I examine eight dimensions of your operation to understand how acquisition, conversion, your offer and customer economics connect.
The wheel helps visualize gaps and prioritize opportunities. References and assumptions are explained for your market and available information. The illustration does not represent guaranteed results.
The initial review uses available data to form hypotheses. The full diagnostic examines campaigns, CRM and sales follow-up to prioritize decisions.
Results · Education case study
Commercial growth for an education group in Central America
As Fractional CGO, I connect growth strategy with digital acquisition, CRM and sales follow-up, supporting the team in execution and decision-making.
< USD 2
Per lead in Meta Ads campaigns during 2025 and 2026, through September.
~100
Students enrolled in 2025.
USD 350K
Estimated annual tuition value, based on approximately 100 students and USD 3,500 per student per year.
Since 2021
Working with the group since January 2021 to develop its commercial growth system.
Anonymized case. Tuition value is a reference estimate, not cash collected. Acquisition and enrollment metrics refer to the periods indicated.
How I work
Start with a concrete scope
01
Initial growth review
A 15-minute conversation about your operation and two or three available metrics. We identify potential obstacles and assess whether a deeper review makes sense.
02
The Growth Engine Diagnostic
A paid deliverable over one to two weeks, depending on the agreed scope: an analysis of your commercial system and three priorities to improve acquisition and conversion.
03
Ongoing support
If it makes sense for both sides, I work as your Fractional CGO to guide decisions and support execution with clear owners, objectives and follow-through.
02 · What I do as Fractional CGO
Growth leadership without hiring a full-time CGO
I help you answer three questions: where opportunities are lost, which improvement has the greatest commercial potential and what to address first.
Strategic judgment
- Commercial growth strategy.
- Acquisition and conversion system design.
- Performance analysis and priorities.
- Data-informed investment decisions.
Organizes execution
- Campaigns, content and landing pages.
- CRM, follow-up and automation.
- Reports and management dashboards.
- Experiments and sales process improvements.
Work is organized with your team, your agency or the specialists agreed for the project.
Applied methodology
From diagnosis to continuous improvement
A structured approach to connecting acquisition, conversion and customer value. Developed through education engagements, these principles also apply to businesses with similar acquisition and sales processes.
- 0
Diagnosis
Identify the most important gaps.
- 1
Infrastructure
Connect campaigns, CRM and sales follow-up.
- 2
Quantitative model
Evaluate scenarios and guide investment.
- 3
Acquisition
Attract prospects with measurable cost and quality.
- 4
Qualification and closing
Improve opportunity progression.
- 5·6
Monetization and experimentation
Improve retention, customer value and the overall system.
Frequently asked questions
Before we talk
What businesses do you work with?
I work with businesses serving English- and Spanish-speaking markets, including agencies and digital service businesses with acquisition, consultative sales and follow-up challenges. Education is an important area of my experience. Engagements can involve B2C or B2B sales.
Do you replace our agency?
Not necessarily. We can work with your existing team and providers, defining priorities, responsibilities and criteria for evaluating results.
What does the Growth Engine Diagnostic include?
An analysis of your commercial operation, identified gaps and three intervention priorities. We agree on sources, scope and the deliverable in advance.
Do we need more than USD 1M in annual revenue?
It is not a strict requirement. What matters is an operating business, a concrete need and the capacity to implement improvements.
What if we already have CRM and active campaigns?
We start with what you have. We review how tools, data and follow-up connect before proposing new investments.
About
Alexander J. Medina
Fractional Chief Growth Officer focused on commercial growth, analytics and automation.
M.S. in Geophysics · Stanford University · 2000
My quantitative training informs how I approach growth: analyze data, test hypotheses and turn evidence into commercial decisions.
Today I apply that approach to marketing, CRM, business intelligence, automation and AI. Based in Montreal, I work in English and Spanish with businesses across the U.S. and Canada.
Data Analytics · CRM & MarTech · Automation & AI · Python · Business Intelligence
Let's identify your next growth opportunity
Tell me what you sell, how you acquire customers and where progress is slowing down.
We start with a 15-minute growth review. If there is a fit, we agree on the diagnostic and next steps.